Google stands at the crux of having another exciting content platform. All they would have to do is marry their AR / VR offerings with Google Maps.
Today, you have satellite, traffic, and other overlays on Google Maps. These are all functional features that are dead useful. I propose that Google add useless overlays to make Maps an entertainment platform.
To an extent, this already happened with their promotion for Fantastic Beasts. Take it a step further – imagine a creepypasta overlay. Reported Slender Man sightings (complete with subtly photoshopped portions of StreetView), SCP reports from around the globe, and Mowgli’s Palace in North Carolina. Imagine a sci-fi overlay where you can walk ’round Iowa and see the USS Enterprise being constructed. Augment this whole system further with “contributed” videos to complement StreetView.
I know I would sink a lot of leisure time on Google Maps if I could explore Hogwarts Castle or see some of the city-bending of Doctor Strange play out live.